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Google first presented the Nexus series both in order to ease application programming to its own development teams and in order to sell mobile phones directly, without the need for outsourcing devices to mobile providers. The main characteristics of this series is the lack of cosmetics that manufacturers tend to ornate their phones with, exceptionally frequent updates to Android OS, as well as a certain feeling of owning an elite device. The first device in this series, Nexus One, saw the light of day on 5th January 2010, and Google's manufacturer of choice for promoting it was HTC. Regardless of the qualities of this device when it appeared, it wasn't greeted too warmly by the mainstream market, and was withdrawn during the course of last year.
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